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Operational
Marketing

Design, development and management
of activities aimed at the relationship
with the target.

Operational Marketing is the final and tangible implementation of prepared and defined strategies and can be extended to all types of distribution channels, addressing both the final user and the professional user (B2C/B2B). The experiences we have gained in over ten years of business ensure the Client receives maximum security in terms of the fiscal, legal, administrative and service execution planning.

Operational Marketing is the final and tangible implementation of prepared and defined strategies and can be extended to all types of distribution channels, addressing both the final user and the professional user (B2C/B2B). The experiences we have gained in over ten years of business ensure the Client receives maximum security in terms of the fiscal, legal, administrative and service execution planning.

RECRUITING

Once the soft skills and skills have been established with the client, the recruitment and selection process begins using both the profiles already present in Sphera and on candidates acquired through RPQ campaigns. The selection process may conclude with a personality test to identify a precise profile based on three aspects: inner perspective, action and interpersonal relationships.

BUSINESS INTELLIGENCE

Faster responses, greater insight, better results. Ask any questions. The data analysis platform and the patented QLIK associative engine take you beyond the limits of query-based BI tools. All you have to do is ask, the answers will soon arrive.

TRAINING

By thoroughly analysing needs we design and deliver tailor-made training courses online and offline also with the technique of participatory teaching. Motivation, self-esteem, sales and negotiation techniques, and non-verbal communication are just some of the topics covered in our courses.

HOSTESS & PROMOTER

We give the company a face to its consumers. Proposing new products or services, tests, handing out information, collecting questionnaires, and signing in at events all require a smile that we are able to give.

MYSTERY CLIENT

Will they have understood? Will the materials shipped have been used correctly? Will the sales techniques we have explained be used? Who better than a mystery client to answer these questions.

SPECIAL EVENTS, UNCONVENTIONAL, GUERRILLA & STREET MARKETING

Accurately strike when your consumer least expects it to increase your feeling. Create pleasant situations to better present your new products. Be present in the busiest locations to distribute your materials.

SET-UPS AND VISUAL MERCHANDISING

We manage the entire supply chain so that you can also have thousands of displays set up in full compliance with the company guidelines: production, logistics, planning, set-up and photo reports are the parts that lead to the success of the initiative.

MERCHANDISING, AUDITING & BRAND AMBASSADOR

Having a good presence, knowing what your competitors are actually promoting, and how to present your products in the best possible way before everyone else are the themes that every trade marketing manager tackles on a daily basis. Dedicated and properly trained teams take care of the needs of our clients each and every day.

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