Galbani, is the first and undisputed leader of Italian cheese and dairy products.
Since 2007 the Galbani brand has been part of the Lactalis Italia Group which has over 500 products of Italian dairy and cured meat brands that are marketed in over 140 countries.
Building on its reputation of representing the very best of Italian culinary traditions Glabani has launched Galbanetto a delicious salami that will be positioned as the leading product of the Italian market, with the claim that “Every moment is perfect with Galbanetto!”
As part of this new product launch an extensive multi-channel marketing campaign was created that covered TV, Online video, point of sale and a ‘bright’ surprise luminous display, that took place throughout the last Christmas period. The extent of this communications campaign reflected the importance of the product launch to the overall brand image.
EFMP Italian partner, Settimo Piano were responsible for delivering the ‘bright’ surprise.
But you may be wondering what the ‘bright’ surprise entailed?
In keeping with the Christmas season and thanks to the collaboration with the municipality of Milan, Settimo Piano was able to install impressive Christmas lights in the shapes and colors of the Galbani brand. There were also several totems depicting the brand’s flagship products that were positioned to colour the street, lighting up one of the busiest areas of the Milanese nightlife.
Set in the heart of Milan, 1100 meters of Corso Garibaldi promenade in the beautiful area that extends between Piazza XXV, Aprile, and Brera, a popular commercial street characterized by shops and refreshment points, was illuminated by the wonderful Galbani Christmas lights display.
This initiative was a tremendous success. Despite the challenges around Covid, numerous people (in compliance with the rules of social distancing in place in Italy, and strengthened during the Christmas period) walked through the illuminated streets and enjoyed the magnificent show of lights.
Settimo Piano once again showed their creativity and expertise in delivering a unique and engaging experience that differentiated the Galbani brand while celebrating the Italian attitude and lifestyle. The campaign further strengthened Settimo Piano reputation in the food sector, increasing the possibilities of new potential collaborations.
